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JamesTV276 posts since 4 Mar 2015
Westcountry Spotlight
Hi everyone, for the past week I have been working on mock graphics for the upcoming ITV News rebrand in 2016. I think that Good Morning Britain needs to be branded under ITV News to be successful because of more news content.
However, Good Morning Britain doesn't fit with the new 'brand' names (Lunchtime News, Evening News, etc., so I have included graphics mocks for both Good Morning Britain and a possible replacement, ITV Breakfast News.
Most of the graphics are similar to the current ones, but with different colours and text. I really like the current look and I don't really want ITV changing things too much, so that's why everything looks familiar.

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Logos for Twitter accounts.
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Good Morning Britain single row name aston.
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Good Morning Britain double row name aston.
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ITV Breakfast News single row name aston.
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ITV Breakfast News double row name aston.
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ITV Lunchtime News single row name aston.
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ITV Lunchtime News double row name aston and LIVE bug.
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ITV Evening News double row name aston and LIVE bug.
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ITV News at Ten double row name aston.
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ITV generic news double row name aston.
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Good Morning Britain Title Card.
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ITV Breakfast News Title Card.
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ITV Lunchtime News Title Card.
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ITV Evening News Title Card.
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ITV News At Ten Title Card.
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An example of how the titles would look on regional bulletins.
Last edited by JamesTV on 24 October 2015 9:04pm - 3 times in total
JamesTV276 posts since 4 Mar 2015
Westcountry Spotlight
why have you adapted pad's idea without crediting him?

This isn't an adaptation of pad's idea, its more an adaptation of the current ITV News look to fit with the new show names. I started working on this a week ago before pad posted his and haven't edited mine since seing pad's design.
And this is a mock so I'm just guessing that if there is a full ITV News rebrand then I'm just mocking what it may look like.
Nicky (previously BBCNicky) 2,896 posts since 4 Jan 2003
Yorkshire Look North (Yorkshire)
This isn't an adaptation of pad's idea, its more an adaptation of the current ITV News look to fit with the new show names. I started working on this a week ago before pad posted his and haven't edited mine since seing pad's design.


Well you could have made it clearer in your original post then, seeing as the concept is more or less the same as pad's.

I'm just guessing that if there is a full ITV News rebrand then I'm just mocking what it may look like.


From your original post:

Hi everyone, for the past week I have been working on mock graphics for the upcoming ITV News rebrand in 2016.


That doesn't sound like guessing - it's stating rumour as fact.
JamesTV276 posts since 4 Mar 2015
Westcountry Spotlight


Well you could have made it clearer in your original post then, seeing as the concept is more or less the same as pad's.

The concept is completely different. Look at pad's titles, completely different to mine (my titles are unfinished). Also my astons are continuing the current ITV news graphics but with show names and different colour schemes. Even the layout of the name astons are completely different.
If you think that they are a similar concept, that's because they are both modern, simplistic design, and trying to achieve a similar thing - branding the Lunchtime, Evening and Ten news bulletins.
I shouldn't have to credit pad just because of the similar concept. I only saw pad's post yesterday and I started designing mine a week ago.

Quote:
That doesn't sound like guessing - it's stating rumour as fact.

I can edit my original post if you wish, but News At Ten is part of the ITV News brand, and NAT is rebranding. I'm just stretching the rebrand to other ITV News bulletins.
Nicky (previously BBCNicky) 2,896 posts since 4 Jan 2003
Yorkshire Look North (Yorkshire)
The concept is completely different. Look at pad's titles, completely different to mine


Seriously? Laughing

I shouldn't have to credit pad just because of the similar concept. I only saw pad's post yesterday and I started designing mine a week ago.


Nice try, but I'm not buying it. Your programme titles replicate pad's right down to the larger "NEWS" text!

Even if you designed yours first (highly doubtful), they're still executed fairly amateurish.
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JamesTV276 posts since 4 Mar 2015
Westcountry Spotlight
The concept is completely different. Look at pad's titles, completely different to mine


Seriously? Laughing

I shouldn't have to credit pad just because of the similar concept. I only saw pad's post yesterday and I started designing mine a week ago.


Nice try, but I'm not buying it. Your programme titles replicate pad's right down to the larger "NEWS" text!

Even if you designed yours first (highly doubtful), they're still executed fairly amateurish.

The main brand is ITV NEWS. The programme is a NEWS programme. That's why there is larger news text. Because that's the main point of the show. That's was probably pad's logic too when designing his graphics.
JamesTV276 posts since 4 Mar 2015
Westcountry Spotlight
I've made some changes.
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Twitter account profile pictures now match the current ITV News colours, creating a uniform look.
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I've created my own title card for Good Morning Britain.
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New Good Morning Britain colours to match ITV News colours, and new LIVE bug.
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Breaking News graphic.
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Breaking News graphic.
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Slight tweaks to the current regional astons.

I will be making title cards for ITV News, ITV Lunchtime News, ITV Evening News and News at Ten, along with regional title cards soon.
I'd love to hear some constructive criticism Smile