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bilky asko4,487 posts since 9 Sep 2006
Tyne Tees Look North (North East)
I had an idea for a design of the main BBC channel logos a while ago, and after a few iterations in my head, I finally decided to put pointer to virtual canvas and make them.

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The main idea with the logos is that the silhouette of each one is unique. This means that the logo can be used in the forms below for various purposes:

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I envisage the above versions for trailer endboards (with the semi-transparent squares used as "windows" onto an image/video underneath, similar to how BBC Two does it now), and in cases where BBC logo overload would be a problem (such as in ECPs)

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These versions would be used to introduce trailers, or in a situation where such an understated symbol could be used.

Anyway, It'll be interesting to see what you think of something that's been floating around in my head for a while.
Last edited by bilky asko on 21 September 2013 1:19am
WillPS
Yorkshire Look North (Yorkshire)
Interesting.

I'm not sure the Tetris-like shapes are distinctive enough with no other branding, but I very much like the concept.

I'd prefer it if the numeral font were closer to Gill Sans than the one you've selected.

Did you think about making the position of the lower box relate directly to the number of the channel? Perhaps 1 could be underneath the first B, 3 under the C and 4 could be below and right of the C?
Jon6,353 posts since 11 Apr 2005
Central (West) Midlands Today
I think the concept has legs, but I feel I'd need to see how it work on screen on things like idents, end credit promotions and menu boards and also if the concept could be extended to non-numerical brands like CBBC and the BBC News channel. I don't want to give it a grade yet as I don't feel I've seen enough.

I always think the classic BBC '2' symbol should be used instead of what you're using for that logo at the moment.
bilky asko4,487 posts since 9 Sep 2006
Tyne Tees Look North (North East)
Interesting.

I'm not sure the Tetris-like shapes are distinctive enough with no other branding, but I very much like the concept.

This is why I think it would be best to limit the silhouettes to certain situations, but I think the flexibility of having the different versions allows for varied usage.


I'd prefer it if the numeral font were closer to Gill Sans than the one you've selected.

Did you think about making the position of the lower box relate directly to the number of the channel? Perhaps 1 could be underneath the first B, 3 under the C and 4 could be below and right of the C?


I didn't go for Gill Sans because the number 1 looks too thin with this design (and I didn't have access to the old-style numerals to see if that would improve things)

I didn't go for placing the numerals in that way because having the "4" hanging off the end would be unbalanced in comparison to the other logos, and would mean alignment issues. The current positions does however relate to their numbers in a less obvious way...

I think the concept has legs, but I feel I'd need to see how it work on screen on things like idents, end credit promotions and menu boards and also if the concept could be extended to non-numerical brands like CBBC and the BBC News channel. I don't want to give it a grade yet as I don't feel I've seen enough.

I always think the classic BBC '2' symbol should be used instead of what you're using for that logo at the moment.


Personally, I wouldn't extend the concept to CBBC or CBeebies. The separate branding used for the whole lives of the channels has worked well, and I feel smothering those brands would be a poor choice.

BBC News could potentially be incorporated - I'll see what I could do with it if I carry on. I may give examples of ECPs and endboards or whatever if I continue.

I didn't use the classic "2" symbol simply because it's rather limiting in terms of matching. It would be a bold move to drop it, but it would be easier to do it now the "2" is in an ebb.
WillPS
Yorkshire Look North (Yorkshire)

I didn't go for placing the numerals in that way because having the "4" hanging off the end would be unbalanced in comparison to the other logos, and would mean alignment issues. The current positions does however relate to their numbers in a less obvious way...

Oh aye, nice but maybe a bit difficult for an average to comprehend.
mdtauk5,891 posts since 4 Jan 2003
London London
Tetris is the first thing that comes to mind. This is an interesting idea which works with the numerals, but not sure how it would extend to the other brand logos.

I am also not too keen on the font choice for those numbers.
bilky asko4,487 posts since 9 Sep 2006
Tyne Tees Look North (North East)

I didn't go for placing the numerals in that way because having the "4" hanging off the end would be unbalanced in comparison to the other logos, and would mean alignment issues. The current positions does however relate to their numbers in a less obvious way...

Oh aye, nice but maybe a bit difficult for an average to comprehend.

Yes - hence why the silhouettes come into play.

EDIT:

Tetris is the first thing that comes to mind. This is an interesting idea which works with the numerals, but not sure how it would extend to the other brand logos.

I am also not too keen on the font choice for those numbers.

Do you know, I didn't spot the Tetris thing at all until I posted it here - when I immediately spotted it.

I would keep this specific to the main four channels, and possibly extended to News & Parliament in a similar style. I originally had the numerals as a different font (Helvetica, I think), but I felt they were a bit bland. I might have a look and see if I can find any different fonts to go with the logos.
Last edited by bilky asko on 16 September 2013 1:54am - 2 times in total
chris3,962 posts since 6 Jul 2005
Granada North West Today

I didn't go for placing the numerals in that way because having the "4" hanging off the end would be unbalanced in comparison to the other logos, and would mean alignment issues. The current positions does however relate to their numbers in a less obvious way...

Oh aye, nice but maybe a bit difficult for an average to comprehend.

Yes - hence why the silhouettes come into play.


Okay I give in. I'm an average. I've been staring at it for ten minutes and can't figure it out!
WillPS
Yorkshire Look North (Yorkshire)

I didn't go for placing the numerals in that way because having the "4" hanging off the end would be unbalanced in comparison to the other logos, and would mean alignment issues. The current positions does however relate to their numbers in a less obvious way...

Oh aye, nice but maybe a bit difficult for an average to comprehend.

Yes - hence why the silhouettes come into play.


Okay I give in. I'm an average. I've been staring at it for ten minutes and can't figure it out!

It's 3-bit binary.

1 = 001
2 = 010
3 = 011
4 = 100
chris3,962 posts since 6 Jul 2005
Granada North West Today

I didn't go for placing the numerals in that way because having the "4" hanging off the end would be unbalanced in comparison to the other logos, and would mean alignment issues. The current positions does however relate to their numbers in a less obvious way...

Oh aye, nice but maybe a bit difficult for an average to comprehend.

Yes - hence why the silhouettes come into play.


Okay I give in. I'm an average. I've been staring at it for ten minutes and can't figure it out!

It's 3-bit binary.

1 = 001
2 = 010
3 = 011
4 = 100


I don't feel bad at all. Very, very few people would get that.

I'm not too sure about this mock. It may have potential, but the colours I'm not so keen on and the outlines certainly couldn't work without the letters and numbers. I think we need to see more before making a proper judgement though.