I've actually created this as part of a more serious project but I don't think it can be used for it so I've posted it as a mock instead.
That made little sense... I'll explain briefly:
A while back I applied to register the ATV trademark, which ITV had surrendered towards the beginning of last year. The application has gone through,, and I intend to use it for some television productions I'll be working on later this year.
So, partly as a bit of fun and partly to experiment with the brand, I set myself a task to take a much loved (if a little clunky and screechy) ident:
and bring it up to date, but (for genuine copyright reasons) not be a carbon copy of the form up or music. Just a nod in the direction of the original.
And this is what I came up with (deep breath):
I've tried to keep the pomp of the original without it being too reliant on it. ( I must point out the balls are from stock footage that I've bought in but I've edited them to be more appropriate for the ident)
The reason I'm posting this as a mock is that I feel, despite the differences, it still infringes too greatly on the copyright ITV still holds on the original ident. But Ii like it enough not to discard it completely, so I'm sharing it with you!
I have made a few different versions where the form up varies but this seems to work the best.
Any comments appreciated in advance!
Last edited by Whataday on 5 March 2016 8:26pm