The Gallery

ATV 2016

(March 2016)

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WH
Whataday Founding member
I've actually created this as part of a more serious project but I don't think it can be used for it so I've posted it as a mock instead.

That made little sense... I'll explain briefly:

A while back I applied to register the ATV trademark, which ITV had surrendered towards the beginning of last year. The application has gone through,, and I intend to use it for some television productions I'll be working on later this year.

So, partly as a bit of fun and partly to experiment with the brand, I set myself a task to take a much loved (if a little clunky and screechy) ident:



and bring it up to date, but (for genuine copyright reasons) not be a carbon copy of the form up or music. Just a nod in the direction of the original.

And this is what I came up with (deep breath):



I've tried to keep the pomp of the original without it being too reliant on it. ( I must point out the balls are from stock footage that I've bought in but I've edited them to be more appropriate for the ident)

The reason I'm posting this as a mock is that I feel, despite the differences, it still infringes too greatly on the copyright ITV still holds on the original ident. But Ii like it enough not to discard it completely, so I'm sharing it with you! Smile

I have made a few different versions where the form up varies but this seems to work the best.

Any comments appreciated in advance!
Last edited by Whataday on 5 March 2016 8:26pm
NicB1971 and AlexEdohHD13 gave kudos
BB
BBI45
The video is private
WH
Whataday Founding member
Sorry I did change it but it doesn't seem to have saved... all done now.
AG
AxG
As symbolic as the ATV logo is, it to me just doesn't work in 2016.
WH
Whataday Founding member
Oh it's definitely a retro-brand I agree. You wouldn't create anything brand new that looks like it today. Also I think the yellow on blue dates it a lot, which is something that has been adjusted for future use.
AG
AxG
From the YT preview image. I thought It was going to be a single eye like Bandeirantes and Televisa
LL
Larry the Loafer
I think it's the switch from the modern CGI paintballs that look like a Watch ident to a fairly basic animation into a 40+ year old logo. It's a decent attempt but I think that juxtaposition lets it down I'm afraid.
MF
MatthewFirth
It's the end logo which is the biggest problem because it's dated and old. Maybe work on a new logo, inspired by the old one.
WH
Whataday Founding member
I think it's the switch from the modern CGI paintballs that look like a Watch ident to a fairly basic animation into a 40+ year old logo. It's a decent attempt but I think that juxtaposition lets it down I'm afraid.


Yes that's partly the reason I went back to the drawing board, and this became more a mock than a genuine attempt. There's about 7 different versions I have with the transition to the logo.. It's an awkward logo to animate into and even the original looks a bit clunky, which I guess was part of its charm.
LE
Lee
I quite like this, the only issue I have with the animation is the glow effect and, as much as I love a lens flare, I don't like the lens flare. Where the paint splats look quite real, the glow effect and lens flare looks fake or cheap in comparison.

I think if you look at today's logo design trends, they aren't a million miles away from this retro look, so I don't see why it couldn't work today.

If I was trying to reinvent this logo I'd try lots of different colour schemes, play with the lower eye, try lots of different patterns instead of stripes (like pick up sticks or something). Don't even settle on one pattern? Make it dynamic. I'd also play with the font and positioning of the lettering.
BR
Brekkie
Agree the old logo just doesn't work today. Perhaps it would be better to actually develop the mock from 1982 to 2016 of show how the logo might have evolved over time rather than just jump 35 years.
WH
Whataday Founding member
Here's another option considered. What we've gone for is more similar to this in the sense that less is more (and I think a 2D animation works better for this type of logo)

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