In terms of the changes, I do not think the new theme is that bad. However, in my opinion it is too soft in tone and lacks gravitas. It's more suited to the 8am TOTH. I would prefer they keep the original theme from 6am as it fits in the headline bed that they continue to use. As for the new desk, like Corey and other's have mentioned I am not a big fan it seems too small whereas the enlarged sofa looks disjointed with the rest of the set. ITV Breakfast always have the tendency to change the set tone to Orange for some reason
It is a real shame that ITV did not have the courage or conviction to stick it out with the original format allowing core viewers to get used to the programme. There was such great positivity back in the Spring last year promising something new and different. Executives never allowed the American inspired format to develop therefore they failed to build an audience.
I suspect research from audience focus groups and advertisers really pressurised ITV to make changes quickly. Remember, 75% of ITV Breakfast audience profile is female. In addition, the key demo Housewives with Children viewing figures is up 4% year-on-year. This is where in reality ITV Breakfast make advertising revenue and profit. Even if GMB is down 12% compared to the same period last year there is still plenty of money to be made.