UTV rebrands to match ITV
Northern Irish broadcaster UTV is to be rebranded to become more consistent with its parent broadcaster ITV.
UTV said the “brand new fresh look” would ensure the channel sat cohesively as part of the ITV portfolio, as it revealed it would also be updating UTV’s Live News identity.
The brand refresh was undertaken by ITV Creative and the UTV creative team and will go live on 17 October.
UTV creative director Trevor McCormick said the rebranding heralded “an exciting chapter for UTV”.
“Our idents and promos now use the same colour picking technique which has worked so well for ITV, making the brand and content feel connected,” he added.
Separately UTV has also appointed Terry Brennan head of its news and programmes.
Brennan, who was formerly head of news at ITV Anglia, will have overall responsibility for UTV’s news and local programming output throughout Northern Ireland.
UTV managing director Michael Wilson said Brennan “had a proven track record in programme-making, journalism and editorial leadership”.
Wilson added: “He will be responsible for both ensuring the high quality of our news output and for driving our news and local programming content forward.”
Last edited by GMc on 14 October 2016 5:58pm