JB
Now, Now.
Now, Now.
CY
Reading this about the Channel 4 rebrand. Reinforced my view of the people behind it being a bit poncey "We're so good at television! We're so good at television!" types. 
http://www.mediaweek.co.uk/article/rebranding-channel-4-its-bit-blockbuster/1367475?bulletin=mediapm&utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20151016&utm_content=www_mediaweek_co_uk_artic_6
http://www.mediaweek.co.uk/article/rebranding-channel-4-its-bit-blockbuster/1367475?bulletin=mediapm&utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20151016&utm_content=www_mediaweek_co_uk_artic_6
LL
Sounds like something Charlie Brooker would think of.
Quote:
We hurl some 3D printed blocks across Dan’s desk, screaming: "THIS IS CHANNEL 4!"
Sounds like something Charlie Brooker would think of.
IS
There is heated debate and the trolls are making W1A jokes.
All I could hear was Siobhan Sharpe when I read that piece.
There is heated debate and the trolls are making W1A jokes.
SC
Indeed, but at least it fits with the previous Born Risky campaign, which I've whinged about before.
It screams of "be weird and shout "I'm so F-ing risky" long enough and people might start to believe it again", rather than reflect it in the content of the programmes.
Also, the fact all the 'industry experts' feel they need to use the F-word in their analyses is so cringeworthy.
scottishtv
Founding member
An unbearable read.
Indeed, but at least it fits with the previous Born Risky campaign, which I've whinged about before.
It screams of "be weird and shout "I'm so F-ing risky" long enough and people might start to believe it again", rather than reflect it in the content of the programmes.
Also, the fact all the 'industry experts' feel they need to use the F-word in their analyses is so cringeworthy.
NE
Of course sometimes that can work. BBC2 moving from the TWO era to the first outing for the 2s in the 90s involved very little programme change, but a shift in audience perception from stuffy to engaging, fun and quirky.
It screams of "be weird and shout "I'm so F-ing risky" long enough and people might start to believe it again", rather than reflect it in the content of the programmes.
Of course sometimes that can work. BBC2 moving from the TWO era to the first outing for the 2s in the 90s involved very little programme change, but a shift in audience perception from stuffy to engaging, fun and quirky.
MA
Of course sometimes that can work. BBC2 moving from the TWO era to the first outing for the 2s in the 90s involved very little programme change, but a shift in audience perception from stuffy to engaging, fun and quirky.
Wasn't it the case there, though, that the programmes were already on the 'fun and quirky' side, yet it was the presentation that stood in the way of the channel's image?
Whereas, the argument here is that whilst C4's pres is screaming "risky" the programming itself is not.
It screams of "be weird and shout "I'm so F-ing risky" long enough and people might start to believe it again", rather than reflect it in the content of the programmes.
Of course sometimes that can work. BBC2 moving from the TWO era to the first outing for the 2s in the 90s involved very little programme change, but a shift in audience perception from stuffy to engaging, fun and quirky.
Wasn't it the case there, though, that the programmes were already on the 'fun and quirky' side, yet it was the presentation that stood in the way of the channel's image?
Whereas, the argument here is that whilst C4's pres is screaming "risky" the programming itself is not.
JC
..."hopefully it presents Channel 4 as relevant and progressive."
Watching 90's relic 'TFI Friday' dad dance last night I was thinking more along the lines of "mid-life crisis".
"We hurl some 3D printed blocks across Dan’s desk, screaming: "THIS IS CHANNEL 4!"
Some troll should make a comedy inspired by this kind of branding twattery.
Watching 90's relic 'TFI Friday' dad dance last night I was thinking more along the lines of "mid-life crisis".
"We hurl some 3D printed blocks across Dan’s desk, screaming: "THIS IS CHANNEL 4!"
Some troll should make a comedy inspired by this kind of branding twattery.