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http://www.broadcastnow.co.uk/news/broadcasters/uktv-takes-on-itv3-with-drama-channel-launch/5054513.article?referrer=RSS
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Quote:
UKTV is set to go head to head with ITV3 with the launch of Drama, a new channel on Freeview.
It is the company’s first channel launch since female-skewing Really in May 2009, and takes UKTV’s portfolio to 11.
A large amount of content will come out of UKTV’s licensing agreement with the BBC, including Tipping The Velvet, Cranford and Lark Rise To Candleford, but Drama will also acquire non-BBC titles from thirdparty distributors.
Drama will launch on 8 July with classic drama programming such as Jane Austen’s Pride And Prejudice. Former ITV shows such as Catherine Cookson’s The Cinder Path and Sean Bean-fronted Sharpe will also run.
“There’s a great deal of fantastic content that the Freeview audience hasn’t been able to see for a long time,” said UKTV controller Emma Tennant. The channel will be run by general manager Adrian Wills, who also looks after Yesterday.
It is the company’s first channel launch since female-skewing Really in May 2009, and takes UKTV’s portfolio to 11.
A large amount of content will come out of UKTV’s licensing agreement with the BBC, including Tipping The Velvet, Cranford and Lark Rise To Candleford, but Drama will also acquire non-BBC titles from thirdparty distributors.
Drama will launch on 8 July with classic drama programming such as Jane Austen’s Pride And Prejudice. Former ITV shows such as Catherine Cookson’s The Cinder Path and Sean Bean-fronted Sharpe will also run.
“There’s a great deal of fantastic content that the Freeview audience hasn’t been able to see for a long time,” said UKTV controller Emma Tennant. The channel will be run by general manager Adrian Wills, who also looks after Yesterday.
http://www.broadcastnow.co.uk/news/broadcasters/uktv-takes-on-itv3-with-drama-channel-launch/5054513.article?referrer=RSS