MO
Its interesting they are continually requesting to have peak(prime) time original productions reduced. That was never going to work in the first place. To schedule programs at a time when its highly likely that no one would even watch, was foolish in the first place. So why create programming and "waste" money on programming when most people will be watching the big networks. Silly. Not sure why that was part of OFCOM's requirements in the first place. Its noble gesture to require that, but not realistic. The best programming strategy is always to place a few local programs just on the outside "peak(prime)" time and slot movies or acquired programming at peak and get as much ad revenue as you can....when you can. Early mornings, noon and 4-7pm are local programming sweet spots. That way you can build up your news dept and a few other non-news programmes.... not try to create an entire schedule of original shows in which the budgets are stretched so thin they all look like crap. Its just not feasible or realistic.