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If the whiff still remains, then I doubt it has made a difference whether it's called GMTV or not.
That said I agree they wouldn't bring back the name - nobody likes to be seen going backwards.
They brought back Daybreak and Good Morning Britain after around 20 years off air, so they could do the same with GMTV one day.
Nobody remembers Daybreak or Good Morning Britain before their current incarnations. Plus GMTV is a very unusual name, born only because of copyright reasons of Sunrise.
The discussion is about whether they would bring back GMTV, i.e. with all the connotations that came with the brand, not whether in 20 years when everyone forgot it existed would marketing experts come up with a new, original name GMTV...
They certainly wouldn't bring the name back. Tarnished beyond repair by the phone vote scandals that showed the contempt the management of the time had for the audience, seeing them as premium-rate phone-calling cash-cows... And whilst the phone competitions continue - that whiff still remains.
If the whiff still remains, then I doubt it has made a difference whether it's called GMTV or not.
That said I agree they wouldn't bring back the name - nobody likes to be seen going backwards.
They brought back Daybreak and Good Morning Britain after around 20 years off air, so they could do the same with GMTV one day.
Nobody remembers Daybreak or Good Morning Britain before their current incarnations. Plus GMTV is a very unusual name, born only because of copyright reasons of Sunrise.
The discussion is about whether they would bring back GMTV, i.e. with all the connotations that came with the brand, not whether in 20 years when everyone forgot it existed would marketing experts come up with a new, original name GMTV...